What is Google Universal Search? Search Guru (the Lance Armstrong of the SEO world) Danny Sullivan of Search Engine Land notes, “Google is undertaking the most radical change to its search results ever, introducing a ‘Universal Search’ system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages”.
Though this rolled out a couple of months ago, the roll out will take place over time and search marketers are just starting to see the impact. As video and other results take page one placement, traditional text entries will be pushed further down the list. What does this mean for your business? Prepare to communicate with your customers via video. When faced with a choice between text only option for a search query and a text option with video, it’s the theory that searchers may prefer rich media to help them with their search query.
We’ll learn more about Google Universal Search at Search Engine Strategies-San Jose, CA
The Wednesday Keynote Presentation will be from Marissa Mayer, Vice President of Search Products & User Experience at Google. We’ll learn about Google’s moves in search, including recent changes to add more personalized and “universal” search results and we’ll tell your more about it after the show!