As promised, here is Number 3 of my all time, Top 5 Landing Page Optimization Recommendations (see Numbers 4 and 5):

#3 Landing Page Optimization Recommendation
Choose 2 strong product or service benefits to test

Testing to improve your landing pages and improve conversion can be a daunting thing. What do I test? Where do I start? It’s like trying to make a cake without the recipe. Most companies get together with staff and then guess what their customers need to see to make a purchasing decision. Understanding what compels your customers to go from a click to a conversion is one of the most important aspects of improving your website performance. Take 2 strong product or service benefits and test them against each other. Test the content in the headline and in the body copy. You can use Google Website Optimizer to execute the test. Other than very expensive focus groups, this is the best way to discover what is most important to your potential customers and what they need to see to compel them to complete the sales cycle. You may be surprised at what you learn!

How to start:
*Choose your top 2 converting landing pages
*Choose 2 things to test (headline, body content, image, etc.)
*Implement test
*Track results
*Launch your new landing pages with the best converting site elements

#3 Landing Page Optimization Recommendation
Choose 2 strong product or service benefits to test

Stay tuned in the next couple of weeks for #2 and #1!

Try it and send me a comment about your progress!