Content is king, but wait, links are the holy grail of search marketing, but wait, it’s hard to meet search goals if you don’t have successful site architecture. Okay, as search marketers we address all these issues and more, but let’s take a minute to review an important checklist for your site architecture.

* Have a site map-it helps the engines and your visitors
* Do your keyword research so you’re using words your visitors use
* Create a global navigation system that is always present for your user so they can easily find content
* Each page should have an objective, create content for that purpose
* Visually impactful images are an important element of designing your site, but use text to display keyword rich content and links
* Create unique keyword rich title tags and alt+image tags that describe that page
* Create internal cross-links that helps guide your visitors through your site
* Ask yourself the question-”Have I told people what I’d like them to do on my site?”
* Update your content, create a content management system so you can easily change content or implement a blog
* Test your site, pretend you’re a user and experience your site as a visitor

Before you take the next step in your search marketing campaign, make sure you’ve reviewed this checklist with your design team, developers and customers.