Pixelsilk launched at SMX West last month and we’re excited to have completed their training. Here are my top 10 things I love about Pixelsilk.

1. Cost-effective for business to control their own content. Other than blogs, most business owners day to day either have off-site or in-house programmers to implement changes in content or wait to change content based on budget, limitations of their site, etc. Pixelsilk’s SEO Friendly CMS makes it simple to change site content.

2. Easy to upload videos. Video is a powerful tool, but many businesses don’t pursue this marketing tool because they’re concerned about the technical aspect of uploading videos and they’re not certain it leads to ROI. Pixelsilk easy upload makes it cost-effective to test.

3. Easy to add PDF’s and articles. Adding keyword-rich article titles and abstracts is simple in Pixelsilk. Making it easy makes it more likely that businesses will invest in rich content for their customers.

4. SEO-friendly CMS. Implementing keyword-rich, relevant content in a CMS isn’t always SEO-Friendly. Pixelsilk has worked with Bruce Clay and other SEO powerhouses to make sure that their CMS allows for the flexibility and clean coding needed for foundational SEO.

5. Easy ecommerce integration. Changes to the Pixelsilk system are reflected in Ecommerce solution product-content making sure you have a single-version-of-the-truth product catalog.

6. Easy to add new pages. Whether you’re editing current pages or adding new pages or even new navigation, the process is intuitive and xml and html site map is uploaded based on changes.

7. Easy to change navigation. Did I mention easy to change navigation? Okay I did, but I’ll say it again because, inevitably, you’ve storyboarded and wireframed to everyone’s satisfaction and once the site is live, visitors actions necessitate a change in navigation. This can cause headaches for programmers and marketers alike, but in Pixelsilk changing navigation is as easy as adding a page.

8. Best practices and stability for code. As a search marketer who invests a great deal of time understanding best practices, it’s not always possible for those to translate for even well-versed programmers. Pixelsilk code is clean and adheres to best practices so you can focus on the marketing message and SEO/SEM that brings your clients real results.

9. Easy integration of 3rd party apps. Email, event registration, site search, blogs and discussion boards are either part of the app or easily integrated through 3rd party.

10. Great team & Service. I’ve known CEO, Mark Knowles for just three years, but he and his team are sharp, hard working and enthusiastic about Pixelsilk. They approached creation of Pixelsilk from the standpoint of SEO’s so they could create a tool that’s reflective of SEO needs. So far, it looks like they’ve hit the mark.

I’ll share more about our Pixelsilk experience as we launch our site next month. Cheers

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