If you’re on the fence about Twittering, here are 15 reasons to get off and get started:

1. Your customers are on Twitter (one of the fastest growing sites ever)

2. People are talking about your brand and your industry on Twitter

3. You’ll learn a lot about what people like and don’t like about your product on Twitter

5. CEO’s are getting slammed for not having Twitter accounts (watch this CNN video on CEO’s and Social Media)

6. You can share your valuable site content through Twitter

7. You can learn about what your competition is doing on Twitter

8. You can address product updates, recalls and issues on Twitter

9. Your customers will believe your listening if you address their concerns on Twitter

10. It’s a great way to share, not just 140 characters, but pictures, videos and other media with your twitterverse

11. You can only protect your brand if your conversing on the same medium as your customers (back to #1, your customers are on Twitter)

12. There are great guidelines now about helping your staff navigate Twitter

13. It’s a fun, interesting, engaging, transparent, powerful medium

14. You never know what will last in the digital world, if Twitter died next year do you want to spend the rest of your life being known as the company that never twittered;)

15. You can now get Twitter Analytics through Google Analytics to better understand value and ROI of your Social Media investment

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