My youngest daughter graduated from high school on Friday. She is brilliant, talented, beautiful and, as many seniors, SO ready to move on to the next phase of her life. Graduation is marked by a ceremony shared with family and friends, teachers and students who’ve shared many of the same experiences and trials. sitting through the ceremony made me realize the depth of importance of the ritual, as a way to celebrate the past and prepare for the future. As a way to mark a beginning and end.
Do you do that with your customers? In reviewing reports or status updates do you circle back an achievement with an overarching goal. Though it may be self-evident to you as the service provider, it may be worth while to take a moment to recognize the passage of a campaign that’s just surpassed your 12 month goal in 9 months, or congratulating the team for converting leads at a rate that exceeded expectations. Celebrating beginnings and ends let’s us acknowledge our accomplishments as well as clear the plate for new accomplishments and challenges.
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