Sometimes it’s hard to tell what goes together. Sometimes we’re pleasantly surprised about things that unexpectedly go really well together. Most Thursday nights I’m at the White Buffalo here in Hood River, Oregon, for wine tasting and book club. The draw has been the great, smart girls that contribute to the interesting discussion, but honestly I’d be there anyway for the wine tasting from local wineries and for the proscuitto wrapped figs. Something about the delicious saltiness of the Italian proscuitto and parmasean combined with the delectable thick sweetness of the figs is truly irresistible.
Savory and sweet go together in SEO as well. The devisive power of well-studied analytics goes beautifully with the sweet interactivity of a well-planned social media campaign. The savory flavors of link profile reporting goes perfectly with the sweet PR crafted not from analysis but from relationship.
The Morsel of the Story – Don’t just serve up savory hard data without actionable analysis or soft, warm and fuzzy relationship building marketing, put them together for the perfect combination.
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