The 3 pillars of search, site architecure/content/link building, all need to be done well to achieve SEM goals. Link building is time consuming and guidelines and results can be nebulous. SEO professionals even admit to the painful nature of link building, here are just a few quotes attesting to the finicky nature of link building:

Link Building is…

“Like swimming through raw sewage with your mouth open” Ian Lurie

“Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it’s still the trump card for higher rankings.” Aaron Wall

“Like picking up a girl” Todd Malicoat

“A little like kissing your sister” Anonymous

“Like losing weight, there are no short cuts” Gyutae Park

“Like trying to get a date. If you are desperate, nobody respectable will be interested, but if you relax and behave nicely, you’ll have plenty of success.”

Vertical Measures is promoting a competition until June 15th asking the question – why does your business deserve link building?

Boost Your Juice

Tell them by submitting a brief (200 word or less) essay or (3 minute or less) video, and they’ll boost the juice for a First and Second prize winner! Submit by June 15th for a chance to win $5000 (1st place) or $1000 (2nd place) of link building services from Vertical Measures.

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SEOmoz Whiteboard Friday – Dude, Your Links Kinda Suck from Scott Willoughby on Vimeo.

Great video from Rand Fishkin, CEO of SEOmoz.org. I see a lot of business owners that ENORMOUSLY misunderstand linking as a search marketing strategy. All links are not created equally. Watch this video and we’ll spend time next week giving you some strategies for pursuing quality, authority links.

Cheers,
Lisa