One of the coolest parts of my job is working with the team members of a company. You learn so much about other industries and I’m always amazed at the level of talent and enthusiasm. As I recently worked with my client, Avery Print and Mail Center and their fulfillment vendor, Modern Postcard, to launch the new site, I was constantly impressed with the level of commitment by all the teams coordinating to complete the project and offer value through their individual efforts. A sales person had great insight into site metrics, the CIO kept track of coordinating efforts that weren’t always within her job description, a designer gave fresh perspective on some important marketing collateral. It takes a lot of time, energy and talent to run a business effectively. In smaller companies, individuals are tasked with wearing many hats. Do you know the talent on your internal team? There may be a gifted writer in your midst, explore ways that the writer on your team can evaluate your website and offer ideas and generate content for your site. Get to know your team, you never know what you might be missing. As we launched the new site last week, I realized how much I had learned about areas of the business that don’t have much to do with search marketing, postal guidelines for example, that improve my ability to help market the website. Fostering a work environment that encourages open thought and sharing may not only help your marketing efforts, it may improve your bottom line.