I’ve had this blog for 3 years as of next month. I’m passionate about writing and love the idea of making connection with your market and readers through blogs. I rely heavily on blogs and online communities for many things in my life, including:

Updates about search engine and online marketing from Search Engine Landd and Mashable

Recommendations for wine and wine tasting from Snooth and Cork’d

Gardening design and planting advice from A Way to Garden

Insights into being a parent of college age children at CollegeParents.org (blog is called “Hoverings”;)

I’ve encouraged my clients (and friends) to use blogs as a way to communicate with clients and potential clients in a way that helps brand, creates relationship, fosters interest and raises awareness.

Our Hood River real estate client, Copper West Properties, has a wonderful blog called “The View from Here”. Maui Meyer is a business owner, county commissioner and world-class windsurfer who believes his contribution to helping with your Hood River real estate transaction is second to the value he and his team bring in being trusted negotiators and local expert advisors to the real estate process. The blog includes helpful insider real estate trending and projecting information which includes text and video.

The site we built for our client Sue Gaulke at SuccessworksUSA.com included a blog which was initially meant to be updated twice a month for her clients, including Fortune 500 companies such as Nike, Intel, NBC, Lowe’s and Proctor & Gamble. She has recently completed a wonderful series called “Presentation Olympics” which she updated almost daily and she’s preparing to do a video series called the “No Choke Zone”.

My friends the Irwin’s, who recently purchased and renovated the beautiful Balch Hotel in Dufur, Oregon just started blogging about their experiences as hotel owners, sharing staff experiences and giving advice for brides on planning their weddings.

These business owners have leveraged blogs as a way to share their unique value proposition and they’re doing it really well.

As my blog has evolved, so has blogging. When I started “Search Forte” the goal was to help my clients and potential clients understand SEO/SEM well enough to engage in the conversation.

Now there are hundreds of thousands of blogs on SEO/SEM and my clients don’t just look to me for updating. They know where to go for the latest on search marketing as well as social marketing or digital asset management.

So in order to follow my own advice (Physician-Heal Thyself) I will begin posting for the MEDIA forte marketing blog with a new title “The Morsel of the Story”.

If we’ve ever met you know I love food (and cooking and gardening and wine) and I’ll be sharing insights into the art of SEO/SEM as it relates to food. I’ll have my first post this Friday.
Let me know what you think!

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